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Illustration of Potrero

What It Is Today
What It Will Be
How We Will Get There
A Resident’s Story
The Development Team
Learn More

What It Is Today
Built in 1941 and 1945, Potrero Terrace and Annex (“Potrero”) are two of the oldest public housing developments in San Francisco. These obsolete, hastily constructed buildings are in dire need of replacement. HOPE SF will rebuild both sides of Potrero—Potrero Terrace and Potrero Annex—into a unified development with state-of-the-art mixed-income housing.

1,280 people live in Potrero today, and the development is diverse and truly inter-generational. Among Potrero’s 606 families. The median income is $14,000. Potrero Annex and Terrace are comprised of 38 acres and are located along a steep ridge at the southeastern edge of San Francisco’s Potrero Hill neighborhood. One of San Francisco’s most sought-after locations to live, Potrero Hill features spectacular views, parks, restaurants, shops, and proximity to downtown and freeways.

Yet dead-end streets and steep topography mean Potrero Terrace and Annex sit isolated from the Potrero Hill neighborhood. HOPE SF will redesign the street grid within Potrero Terrace and Annex, making them continuous with neighborhood streets to re-integrate the development into the community fabric.


Learn more on the Rebuild Potrero website.

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What It Will Be
HOPE SF will replace all 606 existing public housing units and integrate additional affordable and market-rate homes into the community. Amenities will include open space, local services, and retail opportunities. Potrero will become a neighborhood that preserves the cultural and economic diversity that makes San Francisco a great city. Community building and planning have begun, and construction may start as early as 2016. See the HOPE SF Timeline for key initiative milestones.

Potrero has the following goals:

An economically integrated neighborhood with new public housing units, affordable rental apartments, and market-rate for-sale homes.
Physical and social connections between the Potrero HOPE SF development and the larger Potrero Hill neighborhood.
Economic opportunities for residents.
Community facilities, including space for on-site services and programs.
A comprehensive services plan to address gaps in services and facilitate access to existing programs and resources.
A new 24th Street neighborhood center with a community center, senior housing, a park, and connection to the Potrero Recreation Center.
New safe streets and open spaces.
Buildings of varying heights (up to 65 feet) with 1,400 to 1,700 homes.
Community-serving retail stores.
Green and Healthy development principles that include:
- Storm water management
- Solar technology
- A walkable neighborhood
- Green construction and healthy buildings

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How We Will Get There
HOPS SF’s place-based approach works to preserve the existing community by keeping the neighborhood intact, while delivering better services to the current residents.

HOPE SF will provide all qualifying residents a new home in the revitalized community. The project will undertake a phased approach to rebuilding housing so that, where possible, disruption to residents’ lives will be minimized.

Resident leadership and participation are a crucial ingredient for success at all HOPE SF sites. A community design and community building process is currently focused on soliciting input from residents throughout Potrero Hill to identify the key challenges and goals for reconstruction Potrero Terrace and Annex.

Community Design
Through a series of community design meetings, residents and neighbors are coming together to explore questions about how Potrero can and should be built, as well as how it might be integrated into to the larger Potrero Hill neighborhood. These meetings will culminate in a Master Plan for the physical redevelopment of Potrero. Once the Master Plan has been finalized, it will be submitted for City approval. Construction may begin as early as 2012. See the HOPE SF timeline for key initiative milestones. Find out more about the meetings held to date.

Community Building
HOPE SF is the nation’s first large-scale public housing revitalization effort to create thriving and sustainable mixed-income communities with minimal disruption to the lives of the current residents. While the physical environment plays an important role in facilitating community, ensuring opportunities for individuals to come together — to grow, learn, and inspire one another — is also critical to building a strong, vibrant, and sustainable community. The community building process is about stitching a new social fabric by instilling hope, creating connections, and fostering a commitment to individual and shared responsibility.

To help achieve these goals, the development team at Potrero has hired a full-time Community Builder to help develop and implement a wide range of events and programs to engage residents and neighbors of Potrero Terrace and Annex. Find out more and get involved in Potrero’s Community Building activities. Learn about Community Builders.

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The Development Team
The development of Potrero will occur through a public-private partnership led by the Mayor’s Office of Housing and Community Development and the San Francisco Housing Authority. The Development Team (see below) responsible for managing the day-to-day work was selected through a competitive application process.


BRIDGE Housing Corporation
As the leading nonprofit developer in California, BRIDGE creates and manages a range of affordable, high-quality homes for working families and seniors. BRIDGE specializes in the development of family and senior affordable apartments; rental and ownership housing; and an array of revitalization, transit-oriented, urban infill, and mixed-use/mixed-income developments.

Van Meter Williams Pollack is an award-winning architecture and urban design firm based in San Francisco and Denver. VMWP’s architecture and urban design projects emphasize pedestrian and transit-oriented development patterns that serve a community’s economic, social, and cultural needs.


Curtis Development & Consulting offers comprehensive development consulting services to non-profit, for-profit, and government clients. Charmaine Curtis, its Principal, is an accomplished African-American developer with 20+ years of experience developing more than 5,000 units of quality multi-family residential and mixed-use projects throughout California and Washington state.

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Learn More

Learn more about the Potrero HOPE SF site
Get Involved
Contact the Potrero Development Team:
- Emily Weinstein, Project Director
- Tel: (415) 989-1111 x4037

(Above) Potrero Rendering: Thomas Prosek